Cigar forecast - 2009
Cigar forecast for 2009 - last year, I pulled out the crystal ball and came up with some thoughts on what 2008 would hold for the cigar industry - didn't do half bad either.
- Value cigars make a comeback - 2008 might be the last year you see the focus on decadence fade a bit when it comes to cigars and their price tags (hmm, Stradivarius?). As municipalities look to improve their bottom lines on the backs of cigar smokers, wine drinkers, poker players and others "risky" behaviorists, I expect to see cigar makers touting their value menus and new products lines that won't don't do too much damage to your wallet. Expect to see maker's market their products as the "best cigar under 5 bucks." Will other companies match the magic of Flor de Oliva, which I bought for $2.75 in New Hampshire over the weekend. A well-constructed, spicy but sort sacchariny-sweet smoke, I found the corojo to be high in value and satisfaction.
- Copycats - no, I am not talking about counterfeits, I am talking about municipalities that may look to copy Boston's cigar bar ban as their perceived way to further improve the public health and welfare of their citizens. Cigar enthusiasts and their advocates need to circle the wagons and defend small business. During these tough economic times, lawmakers should be wary of harming the interests of Mom, Pop, Joe and Bobby.
- New partnerships - both when it comes to companies and stores and makers. The Nat Sherman Bench Selection serves as a fine examples of premier cigar makers offering unique blends and batches to retailers - large and small. Given the state of economics, now might be the time some of the larger cigar companies pick up add some of the boutique-brands to their portfolio.
- Expansion of social media outreach - some companies got with the program and established Facebook pages and dove into the social media world and they are realizing that their fandom could translate into new customer crops. Others will follow suit, some will continue to innovate. Its still the cheapest and best way to get the message out there. Will retailers join the fray?




